San Francisco-based kids’ app platform Fingerprint is teaming up with UK educational app maker Mindshapes. The two companies are collaborating on a series of new digital learning activities called “appisodes,” which combine both storytelling and games. It’s the first in what promises to be a busy year of Fingerprint announcements, partnerships, and app launches
In the children’s entertainment and learning space, the term “appisode,” has been used in the past to describe something of an interactive TV-like experience, like what’s found in the iPad apps offered by startups like Kidaptive and PlaySquare (both big hits in this household, I might add), or those from bigger companies, like Disney, for example. But Mindshapes is borrowing the term to describe its own form of entertainment which falls somewhere in between interactive storybooks with tappable pages and interactive videos.
“The game and the book fit together, so the game experience is integrated into the various stories,” explains Fingerprint CEO Nancy MacIntyre, who was previously EVP of Product Innovation and Marketing at LeapFrog, before starting Fingerpint.
Mindshapes, for those unfamiliar, is an Index Ventures-backed kids’ educational app developer started by former Playfish founders and others, whose apps have been downloaded over 1 million times, and whose flagship “Magic Town” storybook has also seen over 1 million stories read. Mindshapes will launch five of these new appisodes with Fingerprint this year. It will be the first time the company has created a bespoke bundle of story books with learning games and play integrated into them, Mindshapes co-CEO Nina Pustilnik tells us. The appisodes will also feature “big-time and well known characters and licenses,” however Fingerprint’s McIntyre says she’s not permitted to reveal which characters those are at this time due to the licensing agreements currently in place.